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Jeff Lin


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Principal of Jeff Lin LLC/Advertising/Design Consultants (2000-Current)
As owner/operator of his own design and advertising firm, Lin provides branding services and marketing counsel to mid- and large-sized companies, and organizations such as Olin, Webster Bank, Farmington Savings Bank, Northeast Utilities, Hartford Steam Boiler, Connecticut Community Care, University of Connecticut, and the State of Connecticut. In addition, at his senior level and with his extensive brand expertise, Lin is often asked by leading area advertising and design agencies to assist in the development of graphic design and advertising campaigns.

Tracy Lock and Partnership INC, Wilton, Connecticut (1998-2000)
Senior Art Director
As Senior Art Director at this advertising agency with $380 million in billings and 25 offices around the world, Lin managed creative teams and provided advertising, promotion and global brand identity programs to clients such as Pepsi, Campbell's, United Distillers and Vintners, and M&M Mars.

Keiler & Company, Farmington, Connecituct (1994-1998)
Keiler Design Group: Senior Designer
As Senior Designer of the design division of Keiler & Company, an agency with $80 million in billings and over 70 employees, Lin offered graphic design expertise to many of the agency's clients, which included Aetna, Cigna, Deloitte & Touche, Stanley, Sikorsky, Prestone, Spalding, and The Torrington Company.

Aetna, Inc. Hartford, Middletown, Connecticut (1993-1994)
As graphic designer with this Fortune 500 Company, Lin worked on numerous marketing programs, providing creative solutions while following strict corporate brand guidelines.

Awards and Published Work:
Advertising Club of Connecticut
Advertising Club of Western Massachusetts
American Corporate Identity - 12, 13, 14
Creativity
Connecticut Art Directors Club - Gold,
Connecticut Art Directors Club - Best of Show
Fresh Ideas in Invitations, Posters and Announcements
Graphic Design USA
Graphis Poster
Hatch - Gold
HOW Design Annual - Outstanding Achievement
Logos Go Digital
Mead - 60
Mobious
New York Art Directors Club
Print-Designers' Handbook of Booklets and Brochures
Print-Regional Design Annual
Rockport - Designer Posters
Rockport - The Best of Business Cards, Design 3
Step by Step - Design Annual
Supon Editions - Visual Impact

Education:
University of Connecticut, 1994
Bachelor of Fine Arts/Graphic Design

Instruction:
Middlesex Community College
* Instructor, Graphic Design Course, 2001-2002